Card Bungie

Description:

 

Invention Summary

 

Mobile application which consolidates all loyalty cards in one place and allows them to be used through NFC technology. It simplifies sign-up through one simple form for all cards and has the ability to offer comps directly through the mobile application. Additionally, it has the ability to acquire large amounts of data through usage history and location services for uses such as but not limited to geo-fencing and a loyalty card program index.

 

Market Opportunity

 

According to IBISWorld, over the five years to 2018, consumers' willingness to accrue higher levels of debt led to increased demand for the industry's complementary services. In addition, consumers have maintained a taste for rewards program services from their loyalty programs, while both national and local retailers have increased their card-linked marketing efforts. As a result, industry revenue is expected to increase an annualized 1.3% to reach $483.2 million over the five years to 2018, which includes a 3.5% revenue jump in 2018 alone. Over the five years to 2023, industry revenue is projected to rise at an annualized rate of 1.8% to total $528.3 million.

 

Features and Benefits

 

•       Geo-fencing

•       Personalized Marketing

•       Loyalty Index

•       Consumer Value

•       Time Saving

•       Personalized Promotion

•       In-App Experience

 

Intellectual Property

 

US Provisional Patent No.: 32/334,909

 

Patent Information:
Category(s):
Apps
All
For Information, Contact:
Zachary Miles
Associate Vice President for Economic Development
University of Nevada, Las Vegas
702-895-0937
zach.miles@unlv.edu
Inventors:
Troy Pettie
Than Le
Evan Thomas
Ashia Shah-Stone
Keywords:
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